ABOUT

About SKINtween

TEEN SKINCARE MINUS THE GUESSWORK

Teen skin is not adult skin.
But skincare trends don’t make that distinction.

SKINtween exists to make teen skincare safe, simple and stress-free — by doing the research, testing and curation for you.

Instead of spending hours decoding ingredients, worrying about viral trends, or second-guessing what’s appropriate, SKINtween offers a trusted shortcut to teen-safe skincare that’s been carefully selected with developing skin in mind.

A SHORTCUT YOU CAN TRUST

SKINtween is a curated teen skincare store and education hub created for tweens, teens and the parents supporting them.

Every product we stock is:

  • Researched for teen safety
  • Tried and tested for real-world teen use
  • Proven through results, reviews and industry recognition

Our role is simple:
To remove the risk, confusion and overwhelm from teen skincare — so teens can enjoy it safely, and parents can feel confident in what they’re buying.

WHY OUR RANGE IS SMALL (ON PURPOSE)

More products don’t mean better choices — especially for young skin.

We intentionally keep our range small and focused so:

  • You’re not overwhelmed by options
  • Every product has a clear purpose
  • Nothing unnecessary or trend-driven makes the cut

If it’s not right for teen skin, it doesn’t belong at SKINtween.

OUR INGREDIENT STANDARDS

Teen skin needs support — not harsh actives or adult skincare trends.

Every product at SKINtween must meet our strict, teen-focused criteria:

  • Cruelty-free, always
  • Certified organic or naturally derived where possible
  • No parabens, SLS, talc, EDTA or artificial fragrance
  • No harsh or unnecessary active ingredients - particularly for tweens
  • Gentle, barrier-supportive formulas for developing skin
  • Effective yet non-irritating options for oily or acne-prone teens

We make ingredient safety simple, so you don’t have to become an expert.

DESIGNED FOR REAL TEEN ROUTINES

Beyond ingredients, products must also work for real teens.

That means:

  • Comfortable textures teens actually enjoy using
  • Light or minimal natural fragrance (never overpowering)
  • Easy routines (no 10-step systems here!)
  • Accessible price points (generally under $50)
  • Simple to use, repurchase and stick with

If teens won’t use it consistently, it doesn’t pass our test.

TRIED-TESTED-PROVEN

Every product on SKINtween is backed by at least one of the following — often more:

  • Authentic customer reviews and results
  • Recognised beauty industry awards
  • Personal testing and approval by our team

We only recommend products we would confidently give to our own tweens and teens.

SKINCARE THEY CAN ENJOY + CONFIDENCE YOU CAN TRUST

SKINtween isn’t about trends, perfection or “fixing” teen skin.
It’s about building safe habits, healthy skin and confidence for the long term.

Meet Our Founder

Hi, I’m Michelle — Certified Makeup Artist and organic skincare formulator. After years of testing products and sharing natural beauty education online, I realised just how confusing the skincare world has become for teens and their parents.

The turning point? A birthday trip to Mecca with my teenage niece. I quickly saw that most skincare on the shelves was either too expensive, too harsh, or simply not suitable for young, healthy skin. And with teens overloaded by online advice, it’s easy for them to adopt routines that are unrealistic, unnecessary, or potentially damaging.

I created SKINtween to change that. Think of me as your beauty big sister—here to make teen skincare simple, safe and age-appropriate. From easy label-reading tips to beginner makeup tutorials, I’m here to guide you and your teen every step of the way.

Your BFF in beauty,
Michelle x